PWR Debuted at 6:30PM CST on March 18, 1998 from the MATA Studios in downtown Milwaukee. Hosted by Dameon Nelson and Carl Love, the show was a 30 minute LIVE call in show. Dameon launched PWR to give fans one stop for all the latest pro wrestling news and accurate rumors in a fun and interactive way. The show was an immediate hit and moved from it's bi-weekly schedule to a weekly schedule by the end of the year. Meathead made a guest appearance on the show near the end of 1998. PWR scored it's first interview with WWE Superstars the Headbangers in it's inaugural year. 1999 PWR moved to new studios in Greenfield, WI in January of 1999. The show also expanded from 30 minutes to one hour and went to a pre-taped format which continues to this day. While the show is pre-taped, there are no retakes. We "tape live" aorta like Aegis and Kelly. Meathead joined the show on a full time basis in 1999 as a video game corespondent. Brian Wytosik and Jason Welsher also joined the show as corespondent. Jason was a viewer who called into the show when we aired live and as a result of subsequent conversations, became a member of the team who still occasionally appears on the program. 2000 PWR remained in it's Greenfield studio until the end of 2000. This also marked the first year in several that PWR host Dameon Nelson did not attend Wrestlemania. 2001 PWR was invited to appear on WJJA TV in Wisconsin and jumped at the opportunity. It was with this move that PWR returned to a 30 minute format. The show debuted on WJJA in early 2001 and remained on the air for 3 months. PWR Producer, Dameon Nelson decided to return to Cable TV as the restrictions of broadcast proved to limiting for his liking. With the loss of the Greenfield studio, PWR taped from Romines High Pockets, the site of our first interview with the Headbangers. From there, the show moved to Spirits Pub in South Milwaukee, WI and remained there through the end of the year before moving again to new studios in Kenosha, WI. 2002 As 2002 evolved without WCW or ECW, PWR moved in a new direction and was rebranded as "FULL FORCE" covering Sports, Wrestling and Entertainment in 3 different segments. This format allowed us to form new relationships with several Wisconsin Sports Teams as official press. Most of those relationships continue to this day. Dameon Nelson became a huge fan of indoor soccer as a result of the shows relationship with the MISL Milwaukee Wave. Lee Huml joined the show for most of 2002 before leaving later in the year. Dameon, Frank and Meathead remained the primary corespondents for the year. 2003 Full Force continued in Kenosha for the beginning of the year before returning to our home in Milwaukee for the first time since 1998. The studio in Milwaukee had just been converted to an all new digital format allowing for future expansion. More on that later. 2003 also marked the introduction of Kyndra DeSt. Aubin to the show as a Sports Reporter. Kyndra came to us from a big sports background and was an immediate hit on the show. Frank and Meathead also launched their relationship with ESPN Radio hosting a weekly sports show on the Milwaukee Station. 2004 This was a historic year for PWR. Still broadcasting on TV in Milwaukee and generally recognized as one of the flagship shows on the station, Dameon Nelson too advantage of an opportunity to relocate to New Orleans, LA. This meant the end of Full Force TV. Dameon's decision was not at all easy, but at the time, the demands of the show proved too much and Dameon made the move. Frank Cossentino continued with the show which was rebranded into what would become E-Sports TV with Dameon's cousin Rodney Lynk. 2005 Dameon Nelson returned to Milwaukee in early 2005 and relaunched a TV effort in September. The show was again rebranded, this time being called MAX SPORTS. Dameon, Meathead and a returning Frank Cossentino hosted Max Sports. The show launched following WWE RAW on September 13 after airing promotional spots during the WWE broadcast. The boys were back in town. The relationships with Milwaukee's Sports community was reformed. Meathead and Frank continued with their ESPN Fantasy Sports Show on Saturday Mornings. Max Sports also launched its webcasts in early 2005 in what would be the biggest move in the history of the show. 2006 Max Sports continued with huge momentum, but change was on the way again. With the gaining notoriety of TNA and the relaunch of ECW it was time again for a wrestling branded TV show. Dameon Nelson set forward with plans to relaunch the original PWR. The date was Sept 13, 2006 that PWR was relaunched with Dameon and Meathead as hosts. Actually, in a tribute to the first edition of PWR, Carl Love returned to the show to host alongside Dameon, the first time the two had done the show alone together since 1998. From the day it came back, PWR was extremely popular and the growth continued through the end of 2006 with the most viewers ever for the show.
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